Catherine Ferguson
Business Development Strategist, Global News Digital
Catherine Ferguson joins the Global News online team as Business
Development Strategist, looking for innovative ways to monetize their
news content. She brings with her 7 years’ experience within Postmedia
Network’s Digital Products and Business Development team. Here she
focused on monetization and the development of new product
opportunities for the network. Some of her projects included Editorial
Product Development, Contextual Keyword Targeting, & Audience
Selling/Segmentation.
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